Turning enterprise complexity into measurable outcomes.
My design decisions generated six figures of incremental revenue, shipped a new $0.15/transaction revenue stream, and influenced a company-wide product strategy pivot — all within a legacy enterprise environment serving tens of thousands of nonprofits.
Outcomes, not artifacts.
Enterprise UX Strategy · Cross-functional Product Leadership · Stakeholder Alignment
I've found my niche in tackling the messy stuff — the ambiguous, cross-functional challenges that require more than just a standard UX process to solve.
From Random Guesses to Revenue Drivers
A zero-baseline A/B testing practice generated six figures in incremental revenue within three months — while simultaneously raising donor awareness of a voluntary contribution by 49% and increasing donation completion rates. The work required navigating a payments team with no testing culture, rigid release schedules, and a mandate to deliver outsized impact from a narrow lane of the product.
Connecting Siloed Giants: A Hackathon Idea That Became Corporate Strategy
The CPO elevated "Connected Systems" to a year-long company-wide strategic priority — the direct result of a 48-hour hackathon concept I pitched and a BBCON 2023 conference presentation I earned. The idea reframed a painful manual reconciliation problem into a platform-level integration architecture connecting CRM, payments, and accounting across six organizational stakeholder groups.
Shipping the Modernization Nobody Believed Was Possible
A navigation modernization stalled for years by internal politics shipped on schedule — and simultaneously launched a brand-new $0.15/transaction revenue stream via Tap to Pay on iPhone. I drove it by aggregating historical IA research to build an unassailable evidence base, converting a vocal industry skeptic into a visible advocate, and aligning six departments across Product, Engineering, Sales, Support, Marketing, and Executive leadership.
What changed internally
A/B testing culture shifted from gut instinct to research-backed hypotheses. Two new KPIs — Revenue per Visitor and Donor Sentiment — permanently redefined how the business evaluates tests. "Connected Systems" became a CPO-level strategic priority with dedicated engineering resources.
What changed for the product roadmap
Navigation modernization established an IA template now applied across Financial Edge NXT and future platform initiatives. The Transaction ID is now the connective key across Blackbaud's entire suite — enabling every future cross-product feature built on payment data.
