Tracking the impact journey of a donation

An innovation idea starting from an internal hackathon sparked imaginations for helping nonprofits share impact stories with donors.

Product strategy impact
Chief Product Officer made Connected Systems a year-long focus
BBCON 2023 speaker
conference invite earned from winning an internal design competition

Imagine receiving this video showing your donation's impact journey.

The Problem

Donors want to see impact

Trust and transparency are critical for donors. Solving this problem would be huge especially for Gen Z donors and the Blackbaud Institute says, "Nearly 70% say that impact reporting is likely to motivate increased giving...".

The Problem
Donors need a way to easily see the impact their donation is making so they can be confident their money is being used responsibly and feel more connected to the mission. Nonprofit admins need an easy way to communicate these impacts to donors which can lead to repeat giving and better outcomes for their mission.

Screenshot of Raiser’s Edge 7 legacy interface showing the outdated top-navigation layout competitors used to attack Blackbaud’s market position
"Gen Z at the Table" by Blackbaud Institute, 2024.
Off The Grid hackathon logo — Blackbaud internal innovation competition won by the Connected Systems concept
Blackbaud "Off the Grid" logo, a social impact innovation event.

"Off the Grid" - An internal hackathon opportunity

Blackbaud promotes an annual hackathon aimed at generating innovative solutions to real customer problems. I used this chance to work on the problem of sharing donor impacts.

  • 48 hours to ideate and pitch a concept to a panel of professional judges
  • 7 team members recruited including Product Managers, Designers, and Engineers
  • 1 proof of concept and compelling pitch presentation made